Measuring sales in not enough!
You can get some idea of your performance by measuring sales, but unless
you measure foot-traffic as well, sales figures will only give you part of
the picture. WinCounter will help you see how many potential customers you
are getting regardless of whether they buy anything.
Example: You run an advertising campaign that brings a lot
of people to your store, but you may find sales do not increase
significantly. If people visited your business but didn’t buy anything, then
you need to look at the key factors in your store environment that caused
them not to buy. If it attracted people, then your advertising was
successful! Something else needs to be adjusted to convince them to become
your customer. If you just measured sales, you may wrongly assume that the
advertising was not effective.