Measuring sales in not enough!

You can get some idea of your performance by measuring sales, but unless you measure foot-traffic as well, sales figures will only give you part of the picture. WinCounter will help you see how many potential customers you are getting regardless of whether they buy anything.

Example: You run an advertising campaign that brings a lot of people to your store, but you may find sales do not increase significantly. If people visited your business but didn’t buy anything, then you need to look at the key factors in your store environment that caused them not to buy. If it attracted people, then your advertising was successful! Something else needs to be adjusted to convince them to become your customer. If you just measured sales, you may wrongly assume that the advertising was not effective.

Use Sales & Traffic Data!